Universidad Católica: On a Crusade to Innovations

Every brand in the world that is preparing to make decisions about its marketing initiatives needs to take many factors into account. On many occasions, a whole series of positive aspects come together to define these initiatives. This is the case of Club Deportivo Universidad Católica de Chile.

The club located in the Santiago district of Las Condes is one of the top three clubs in Chile and has played an important part in the country's football history. Known as “la Católica”, it is a force in the present, but has also achieved much in the recent past. The team with the logo of the cross has been champion of Chile's First Division in the last four seasons. It is also the last Chilean club to have played in a final of the CONMEBOL Libertadores Cup (in 1993, against the all-powerful Sao Paulo).

Besides the excellent results on the field, which are supported by a solid project, the club also enjoys good health as an institution. With a business management model that has been in place for many years now, the club has successfully implemented far-reaching operations to expand its brand beyond the borders of South America. And this is where advertisers play a key role.

Clearly, the Chilean club offers great opportunities to brands that are weighing up sponsorship options. Through Sponsor.Online, these opportunities range from part of the official playing kit to various sectors of San Carlos de Apoquindo, its attractive modern stadium. Besides these options, alternatives include different matchday activities, social media and even the playing kit of the youth teams. The choices are both varied and appealing.

In addition to this, in the virtual arena, Universidad Católica has more than one million followers on its official social media platforms. This is another great incentive for all those who are interested in promoting marketing initiatives. If anyone still has any doubts, the scenario is completed by the club's links with brands of world renown.

The scope of a campaign is always an important factor, but so too is forming a commercial association with respectable clubs that demonstrate a concern for quality as institutions. The UC is founded on an excellent infrastructure, perfectly visible in its day-to-day operations, which are accompanied by sustainable actions focused on protecting the environment.

Chile is the third most powerful football market in Latin America, after Mexico and Brazil, and ahead of Argentina and Colombia. The new management models, supported by responsible legislation, have played a fundamental role in this growth, as a result of which Chilean football has become a product sought after by markets near and far.

The figures are there to be seen, and the digital assets of Universidad Católica, available for interested brands on the website Sponsor.Online, within a general framework where the rules are clear, are more than tempting for business models of all kinds.