60% of Sporting de Braga fans under 25

Source: Sporting Braga

Sporting Braga will celebrate its 100th anniversary in 2021, fitting given the rich history of the city located in the north of Portugal. Yet the modern history is more revealing and shows a club with a clear strategy for success both on and off the pitch.

On the field Sporting Braga competes at the top of the Primeira Liga and has also competed in fourteen of the last sixteen UEFA competitions. The ‘Arsenalists’ as they are known have also been Portuguese Cup and League Cup winners in recent years.

Off the field the club has achieved success by building a membership (or sócios), of 26,500 people 60% of which are under 25 years old. This enviable young audience has been achieved by making match tickets affordable and providing exceptional discounts and relevant offers on sponsors products and merchandise. A lively young match day audience then naturally leads into social media and more than half-million followers who are highly engaged through access to a live experience.

Source: Sponsor.Online

For sponsors who often invest over multiple years the sustainability and direction of a club is a major consideration. Sporting Braga’s financial results show a healthy profit in the 2018/19 season, while making the club accessible and affordable for the community.

The combination of performance on the pitch, a young fan base and a healthy financial status makes Sporting Braga a serious partner for any sponsor interested in the Portuguese and European market.